Al Lutz, writing over at Mice Age: Believe me, walking away from that concept now will cost a lot less than building it, then trying to fix and then ultimately replace it; which is going to happen. Yeah, I’ve got nothing for Avatar Land either. At this point, Disney is placing a bet that Avatar 2 and 3 will be super good and justify the theme park addition. Lutz raises the excellent point that Disney could focus on developing stuff from Pixar and Lucas without having to pay the no-doubt-exorbitant rental fees for Avatar. There’s also a point about how the Avatar merchandising went flat, and that you’d think Disney (of all companies) would see that as a leading indicator that Avatar does not have long term support outside of the Holy Shit It’s 3D dollars.