This is out and out ridiculous.

That's a compelling pre-order bonus. Order the "Amazing Spider-Man" game through Amazon and you'll get an exclusive add-on pack starring Stan Lee. Like that. I hope there's genuine Stan Lee audio to accompany all the octogenarian web-slinging I'm about to do. And if you pre-order through Best Buy, you get a single window on one NYC building that shows the back of Steve Ditko's head.