It happened last year, and I had no doubt it would happen again.
The Club Nintendo Platinum.
Tony got it this year as well, which means he was also a buyin' fool.
This is only the second year Nintendo has offered the Club, even though you can see on my card that I've been a member since the days when Mario Sunshine was considered a good game. Heck, back then, we only had four Mario Party games!
You get 50 points for each Wii game and 30 points for each DS game, so it's not like it's a great feat to reach the minimum 600 points required for Platinum status for the year. Of course, the point system doesn't apply to absolutely every single Wii/DS game out there; it's just first-party stuff (Nintendo: Capcom and Ubisoft and EA say "Hey.") You also get points for WiiWare/DSiWare stuff and for completing surveys. Even free things like Photo Dojo and Flipnote Studio can get you points.
Since the Club Nintendo year ends on June 30, it's Smart Pool to hit the magic number and then stop registering and surveying until the year resets.
I have about 350 points worth of unfinished surveys built up in the queue, so, yeah, I bet I hit Platinum again in the next cycle.
Last year, the reward for Platinum members was a choice between a Punch-Out demo and a Mario hat. I went for Punch-Out and it was OK. It proved to me that I didn't need to ever buy the new Punch-Out at full price. At any assessment, it's a cool Nintendo rarity.
Going by that tradition, this year's reward will probably be a choice between a Sin & Punishment demo and a Luigi hat. But let's hope it gets better than that.
Mozeltov!