I don't know how well this is working for DC, but the "After Watchmen... What's Next?" campaign seems like a smart - if desperate - way to drag movie fans back into comics. Seeing as there is no ongoing Watchmen series, nor potential for a sequel. I do like how the campaign draws from the entire DC library, featuring the best super-hero works as well as some top Vertigo offerings past and present.
I've already picked up two of the $1 "After Watchmen" preview books, Transmetropolitan and Saga of the Swamp Thing. I remember when Transmetropolitan began, and I almost got into it but I just couldn't make the space for it (what was I getting instead, Marvel's Heroes Reborn?!) The Swamp Thing book (Alan Moore) was really, really good though. I'll probably definitely get the trades of that one. Having never seen that run before - but familiar with the gothic elemental Swampy that came out of it - I was really impressed. It was like the old EC guys suddenly did a core DCU story.
That $1 Swamp Thing issue centers around Jason Woodrue the Floronic Man, for crying out loud. Awesome. Can we get Swamp Thing animated in Batman: The Brave and the Bold please?
DC's official site has a checklist to download, presumably so comic shop virgins can have a security blanket as they brave the wilds of unpainted lead miniatures and unsold crates of Apples to Apples. There's also a flyer that outlines the entire "After Watchmen" assortment, from All-Star Superman to V for Vendetta.
Never really got into V for Vendetta, by the way. I should give that another go sometime.
For me, the best ones on the list are WE3, The Killing Joke, Dark Knight Returns, and Kingdom Come. Naturally I dig the super-hero stuff over the Vertigo stuff, although WE3 is of course not a super-hero story. Identity Crisis is on there, and it's great for 6/7ths of the book until it kinda falls apart at the end... but something like Justice League: The Nail was probably better. Identity Crisis has a bankable author behind it, so I'm sure that's why it got the nod.
Arkham Asylum is in there. I was blown away by that when it came out. It was the first hardcover comic I ever bought, or rather, that I had my mom buy for me. It's been a long time since I've read that one.
The list has lots of Vertigo that I've never read, like Y: The Last Man, Preacher and Fables. They include a Sandman trade that I think I own. I have the first volume and the last volume of Sandman, and I'm not sure why that's how it shook out for me.
I'd like to have seen the first Books of Magic miniseries included. That was a cool bridge between DCU and Vertigo that has probably been entirely forgotten for no good reason.
And no, I still haven't seen the Watchmen movie yet. We're moving closer into a blu-ray debut for that one, I guess.