You can no longer say that DC isn't trying to get kids into comic shops. Look at this artwork from some kind of crazy upcoming DCU Elementary series. I say series, but there's no details as far as I can see. Is it a Johnny DC ongoing, the Best Elseworlds Ever, a Final Crisis tie-in... could be proofs for a proposed animated series. THAT I WOULD TOTALLY WATCH.
The DC characters as kids! At school! Heroes and villains! Clayface as schoolyard bully in a baseball cap!
These designs are much more appealing than the DC Super Friends book, which is cute and all, but hamstrung in its connection to a long-missing toy line.
I love pouty Bats! He's the snarky one, I bet.
CLAYFACE AS SCHOOLYARD BULLY IN BASEBALL CAP.
Lil Aquaman in a bubble back there is comical, also.
And that dude from KISS has an awesome trike.
Actually that's Lobo with the trike (personally I've always thought that he looked KISS inspired). The kid-scaled version being as result of the fact that he rides around the space equivalent of a chopper.