I dislike your name. I know it's some kind of silly historical thing that you probably made up anyway, but I still dislike it. It makes me think your doughnuts are some kind of awful health food product.

I dislike your gang-banged California Raisin mascot. It is decidedly amateur work, like a joke mascot for a college math team.

I dislike your lazy spelling of "donut" and your pretentious spelling of "shoppe." I get it already; you're distinctive.

I dislike your cheap, thin-lined logo. Again, it's ugly and amaterish. I know, you've been in business for thirty years. Whatever. You're still ugly.

I dislike your embarrassing use of "em" in what I assume is a slogan. 'em is the proper way to slangify "them" in this situation. You are no better than the slobs who hand-paint vegetable stand road signs that hawk "lopes" and "carots." Please get over your bargain-basement attitude towards good design and intelligent spelling, and hire a damn artist.

However, your doughnuts are pretty good.