Look at that Spider-Man... can you resist his simplified design? His super-deformed feet and arms? I think that thing is hilarious. I love the entire line.
He's from the Spider-Man and Friends set, which is a new preschool action figure line. The style is aping the popular Rescue Heroes series, with the exaggerated limbs and broad, happy smiles. As with all of these things, there's about a hundred different Spider-Man figures, all with increasingly strange outfits and props... Hang Glider Spider-Man, Fire Fighter Spider-Man, Snowboarding Spider-Man. I'm not collecting all of those, hopefully just one of each character... whichever one is closest to the comic book original.
Actually, the adorable Spider-Girl was the figure that sold me. She comes with pull-and-go roller blades. The very next day I went back to Target to get a Spider-Man and a Captain America.
Although the set is clearly aimed at toddlers, somebody behind the scenes is giving a crap about adults as well. The basic Captain America figure has blonde eyebrows. There's two Wolverines, an unmasked X2 style figure and a masked one in the yellow-and-blue outfit. The Captain America that comes with the motorcycle accessory looks suspiciously like Peter Fonda in "Easy Rider." They even found a way to justify a classic topless Hulk figure in purple pants: Beach Patrol Hulk.